Power BalanceMaybe you’ve heard of “Power Balance” bracelets … silicone bands with “hologram technology” that lots of prominent athletes have begun wearing. Advertising for the product claims “Power Balance is based on the idea of optimizing the body’s natural energy flow, similar to concepts behind many Eastern philosophies. The hologram in Power Balance is designed to resonate with and respond to the natural energy field of the body.” The problem is, there is no such thing as a “natural energy flow” within the body. No one has found it, no one has documented it, no one has measured it; it does not exist. These bracelets are, basically, bullshit.

Although the company has had little trouble selling its product in large numbers, based on celebrity examples and woo claims, officials in Australia investigated and ordered them off the market. In addition, the (New York) Daily News reports that, as part of its response to this injunction, the company has had to make a rather stunning, explicit admission (WebCite cached article):

Shaquille O’Neal and David Beckham may want their money back after the company behind the Power Balance bracelet admitted to an Australian court that there is no proof to back up its claims that it improves athletic performance.

“We admit that there is no credible scientific evidence that supports our claims,” Power Balance, LLC said in a statement.

Of course, even after having made this admission to an Australian court, the company insists the contrary, that its product works:

Taking to its Twitter account, Power Balance, LLC defended its product and posted tweets from customers who still believe in the bracelet’s abilities.

“don’t believe what u hear. We stand by our products. (our trainers did test on us and we saw a difference in wearing them),” the company tweeted.

They can get away with this disingenuousness, because the buying masses are stupid enough to fall for it.

Congratulations to Australia for taking on these insidious peddlers of woo and nonsense.

Photo credit: PoweredByLarios.

Tags: , , , , , , , , , , , , ,