Urban Outfitters' Ganesh Sock / screen shot via HuffPoNormally, if I blog about some religious group outraged over something a corporation did, you’d think the outrage would have come from Christians … as happened, for example, over Super Bowl ads or saying “Merry Christmas” in stores. It’s so common as to be cliché. And at this point, hardly noteworthy.

But the latest example of religious folks being infuriated by a company, has nothing to do with Christians or Christianity. Instead, it’s Hindus who’ve got their knickers in knots. Huff reports that Urban Outfitters is being targeted, over socks it sold bearing a Hindu deity’s image (WebCite cached article):

[Urban Outfitters] is in hot water over $8 socks featuring the Hindu deity Ganesh. The “UO Exclusive” has prompted President of the Universal Society of Hinduism Rajan Zed to release a statement decrying the use of the religious symbol and asking Urban Outfitters to remove the socks from its site.

“Lord Ganesh was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be wrapped around one’s foot,” the statement reads.

The article was updated to note the company’s response, which was to apologize and pull the product from their shelves and Web site.

Here, then, is an example of people expecting those who don’t adhere to their religion, to adhere to its strictures. And for once, it comes from outside the Abrahamic religious tradition. Even so, how reasonable an expectation is that? Do they really think marketing personnel at Urban Outfitters … who, odds are, aren’t Hindus … should know what Hindu beliefs are about putting their deities’ images on socks, and then proactively decide to obey them?

It would help if people would just lighten up, fercryinoutloud, and get over themselves already. This isn’t the first time UO has run into this sort of outrage, and given how sanctimonious people can be, I’m sure it won’t be the last.

For the record, as an Irish-American, I find the shirts they sold a year and a half ago around St Patrick’s Day, that said “Irish I Were Drunk,” hilarious and have no objection to them at all (cached). So yes, I can and do practice what I preach … !

Photo credit: Huffington Post.

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