Occasionally a correspondent accuses me of being “in cohoots” with Big Pharma. Of course I’m not — no one at any pharmaceutical company anywhere in the world even knows I exist, and they surely don’t give a damn what I say about anything — but the conspiracy-minded nevertheless believe that I’m a puppet of Big Pharma and the Vast Conventional-Medicine Conspiracy. Well, I’d like to contradict that, by going on the record as denouncing something a Big Pharma company did, as patently absurd on its face. (Pun intended!) This one comes from Consumer Reports via Consumerist:

Brooke Shields Has Hypotrichosis

Oh no! Brooke Shields used to have stringy, stick-figure eyelashes! I figured this out after watching Consumer Reports’ video dissection of a new commercial for Latisse, the glaucoma medication that has been rebranded as an expensive, temporary eyelash enhancer with side effects.

The referenced video is below, for your perusal:

I absolutely agree that Allergan taking a glaucoma medication and marketing it (with a large enough budget to pay for Brooke Shields!) for another — completely-frivolous — purpose, is flat-out ridiculous, if not irresponsible … it’s not as though insurance, Medicare or Medicaid are going to pay for a merely-cosmetic use of a product this expensive.

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